The Cable Mavericks Masters Forum: One Day Degree in Cable
Your One Day Degree in Cable presents the media powerhouses behind some of your favorite TV shows, and the networks that bring them to you.
1 Day Degree Poster | Panel Info and Fact Sheet | 1 Day Degree Program | Contest Program Insert
Panel 1: Leadership 2.0: Stand Out and Be Outstanding
Hear life-lessons from successful businesspeople in the media, entertainment and communications industries as they share personal career histories and anecdotes along with advice and suggestions about breaking in, staying in and advancing in a dynamic field. You’ll gain valuable exposure to today’s media/entertainment sector as panelists offer descriptions of the organizations where they work, and where they fit in to the broader industry ecosystem.
Moderator: Steve Scully, C-SPAN
Panelists: Jennifer Caserta, IFC
Salaam Coleman Smith, Style Network
Peter Stern, Time Warner Cable
Michael Willner, Insight Communications
Panel 2: Emerging Technology Trends: Cable’s Culture of Innovation
Learn about the key technologies and engineering breakthroughs that have made cable a mainstay provider of the telecommunications services that literally keep the world connected. This 101-level discussion brings together top industry technology executives to explain and offer context around the fundamental architectures and technology building blocks behind cable voice, video, data and wireless services.
Moderator: Leslie Ellis, Ellis Edits, Translation Please, Multichannel News
Panelists: Nomi Bergman, Bright House Networks
Sherita Ceasar, Comcast Communications
Lisa Hsia, Bravo Media
Bob Zitter, HBO
Panel 3: Advertising in the 21st Century: Today’s ‘Mad Men’ Landscape
Understand the new drivers and decision points of the television advertising sector as a veteran media strategist reviews the current state of the national advertising marketplace and cable’s rising role within it. You’ll learn about key factors – ratings, CPMs, demographics – that influence the value of television advertising time, and you’ll hear about how new technologies such as DVRs and online video options are challenging existing research and valuation methodologies – and what the solutions are.
Moderator: David Goetzl, MediaPost
Panelists: Aaron Cohen, Horizon Media
Joan Gillman, Time Warner Cable
Susan Malfa, NBCUniversal
Arlene Manos, AMC Networks Advertising Sales
Panel 4: The Production and Creative Story: Getting From A to Z
Go inside the cable television programming business to learn about how the creative side of television intersects with the business side. Learn why certain programs get produced and others don’t, discover varying business models for compensating cable television networks and program producers, and get an insider’s view around the economics and business considerations involved in creating compelling television for an increasingly broad range of channels, on-demand choices and Internet video platforms.
Moderator: Evan Shapiro, IFC & Sundance Channel
Panelists: Dion Cocoros, NBA Entertainment
Michael Davies, Embassy Row
Andrew Singer, Broadway Video
Panel 5: Marketing & Brand Strategy: Keeping Up with the Demands of Multiple Partnerships
Gain a deeper understanding of how cable television networks contend with an increasingly fragmented television marketplace – one in which viewers now have multiple ways to access video content. This provocative panel discussion examines the behind-the-scenes decisions program networks must make as they seek to benefit from new delivery conduits while preserving hugely important relationships with existing partners.
Moderator: Evan Shapiro, IFC & Sundance Channel
Panelists: Walter Levitt, Comedy Central
Juliette Morris, MTV Networks
Joe Rooney, Cox CommunicationsMichael Smith, Cooking Channel
Panel 7: Career Advice & Work Place Etiquette: Do This, Not That
Practical, actionable advice and suggestions from influential cable industry executives and executive search experts surrounding career development. Learn helpful tips on interviewing, landing your first job, workplace dynamics and more from C-Level industry insiders who know what it takes to stand out and succeed. You’ll hear top executives talk candidly about what it’s (really) like to work at the executive level and how they got there, plus valuable advice on goal-setting, overcoming obstacles, demonstrating true leadership skills and more.
No moderator. Facilitated by: Ann Carlsen, Carlsen Resources, Inc.
Panelists: Connie Ciliberti, Time Warner Cable
Tamara Franklin, Scripps Networks Interactive
Alan Gerry, Granite Associates, Inc.
Doug Holloway, ION Media Networks
